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A full brand identity, packaging, digital presence, and multi-channel campaign for a bold anti-humidity product ready to dominate the European market.
DryBoss is a premium moisture-absorbing product for homes, closets, cars, and storage spaces. The product worked perfectly — but the brand didn't exist yet.
We were brought in to create everything from scratch: wordmark, colour system, packaging, stationery, social templates, ad campaigns, and a full e-commerce website — all under one bold, unified direction.
Brand stationery — letterhead, business card, and brand poster
We designed a modular social media template system — square posts, story formats, and product-focused layouts — all sharing the same brand DNA while flexible enough for any promotion or message.
Six post templates across multiple backgrounds, messaging formats, and product placements
Story and reel ad templates built for Instagram and TikTok. Each format adapts the core brand palette to a different mood — from playful product shots to bold typographic statements.
The system lets the DryBoss team swap copy and visuals without breaking the visual identity — giving them full in-house creative flexibility.
Four story ad templates — product, lifestyle, pricing, and brand statement formats
"Every touchpoint — from the bag to the billboard — had to say the same thing: It Just Works."Brand Direction, DryBoss Identity Project
We directed the full brand photography shoot — product-on-model, lifestyle contexts, and campaign hero images. The goal was to make DryBoss feel human, fun, and immediately recognisable.
Shopping bag design and in-hand product photography — brand campaign shoot
The website and product pages were designed to extend the brand's energy into every pixel — bold colour blocks, clear conversion-focused layouts, and a product page structure built to sell.
Website homepage and product page — designed for clarity, conversion, and brand consistency
At UBINK, we don’t just design & develop – we create strategies that drive results.
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